December 2010
27 posts
Neutrality or bust=The Internet we know today... →
Interesting insights into Net Neutrality, the Web and Wireless applications.
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This weeks SEO Dojo Radio Show!
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Local and Mobile Ad Spend Continues to Increase
“We expect to see more bundling of mobile advertising by digital and local media companies, in an effort to lower the barriers for adoption by small and medium-sized businesses,” said Michael Boland, program director at BIA/Kelsey, in statement. “As a result, mobile advertising will move down market to SMB and mid-market segments, increasing the overall revenue opportunity and share of geotargeted...
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Social Audience and News
“Overall, search engines remain the primary starting point for internet users looking for news, but social media has a growing role. This “social news” audience differs from the general online news audience in some significant ways, according to Pew. For one, females (47%) are more likely than males (41%) to get news on social sites. And far fewer boomers (32%) and seniors (18%) rely on social...
“According to the Pew study, 87% of all US adults who use the Internet also use...”
– Search Is No. 2 Online Activity Across All Age Groups: Pew Study
Skeptical of Twitter as an Ad Platform?
“At the Web 2.0 Summit in San Francisco in November, Twitter co-founder Evan Williams said using Promoted Trends increased the conversation around a topic by three to six times, and that most advertisers return after they have tried the format. Recently, Radio Shack sponsored the Promoted Trend #IfIHadSuperPowers, and Pillsbury used Promoted Tweets to discuss holiday food and recipes. Twitter...
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Online Reputation Management: Taking Control →
Funny story… While at Pubcon, I had this complete stranger drill me about online reputation management. I’d never been to Pubcon before; I figured he was somebody who’d read a previous post I wrote…
Three Rules of Engagement – Your Content and Your... →
Click-through: it’s that wonderful moment when a searcher, a potential visitor, becomes a visitor in fact. They click through to the landing page, site page, article, etc. There’s a lot to the…
“In their short existence, members-only shopping sites have amassed an enviable...”
– Flash-Sales Sites Light Up Ecommerce - eMarketer
“Groupon Stores will let businesses create and launch their own deals whenever...”
– Groupon 2.0: More Deals and a Personalized Feed CIO.com
“Groupon’s new Deal Feed is like a Twitter stream for the Groupon Stores...”
– Groupon 2.0: More Deals and a Personalized Feed CIO.com
RockMelt blog: An Update for the Holidays →
rockmelt:
Today, we’re releasing a small update that fixes some stability issues with Apps, browsing in Incognito mode, and browser synching. We’ve also added some holiday cheer in the header of the New Tab Page, as well as parts of the Invite App. Please see below for more details.
As before, if you’re…
A Living SEO Strategy →
In spite of an almost constant stream of “SEO is Dead” blog posts and whining about how hard Google makes our job, it comes as no surprise to serious SEOs that we need to evolve along with the search…
Groupon Turns down Google Choosing Pursue a Social... →
Google’s Local Search has been less than useful for as long as I can remember. A day late and a dollar short if you will! Google tried to buy Yelp and then Groupon and was rebuffed by both. The…
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“Unlike Groupon, Accompany did not have the benefit of being able to use social...”
– Put a fresh coat of paint on old idea - The Globe and Mail
See this is why I **sigh** when traditional journalist cover Social. Crowdsourcing is about as Social as this gets it doesn’t enable tweets or Likes so beyond perhaps some chatter on Social networks Social Network sites played little...
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“Planned features on Groupon will expand the social networking element to the...”
– Groupon May Be Bargain for Google Despite $6 Billion Price - NYTimes.com
Now this article is seemingly more in line with the actual facts that Groupon did not use Social Networking to generate the customer base… I’m more thinking it was person to person with chatter on the Social...
12 Ways to Vary Your Anchor Text →
I’ve been reading a lot lately about varying anchor text. While it’s a practice that has been pretty customary, it seems I’ve come into contact with a lot of websites that have over optimization of…
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Content is King!!!!!!!!!
“Marketers, especially those working in social media, have seen the proven value of branded content, sometimes also referred to as “earned media.” Nearly three-quarters of US companies with a social media strategy used such content in their campaigns, making it the most common type of content used, according to a June 2010 study by King Fish Media, HubSpot and Junta42.”
Source: 2011 Trends:...
“According to October 2010 research from mobile and social marketing consultancy...”
– Consumers to Retailers: Improve Your Mobile Sites - eMarketer